Believe me or not; before you start to think about optimize your website you need to think how you can find professional SEO Consultant for your business. Hiring wrong person would not just cost you financially; it can harm your business and online reputation for long time. In New York City i have experience lots of local business outsource cheap SEO service from different country and now they looking for how to remove penalty from google to recover there website reputation. Search Engine Optimization is not products like you can buy and use it. Its an investment for long term business. So re-think twice before you hire a SEO Consultant.
12 Must have skills before hiring professional SEO Consultant
Its not matter weather your business is small, medium or large if you want to hire a professional SEO Consultant will require some expertise. Without those qualities no one can claim successful SEO consultant. These skills make the consultant unique and successful. Now lets talk about those skills to be considered before hiring a local SEO Expert for your business.
Year of experience
To know weather he/she is expert or not you have to know the years of experience. A highly experience expert SEO person can tell exactly what you need for your site on the other hand a less experience may can take wrong steps without proper understanding.
Problem solving skill
SEO expert may work for many sites but every sites are different and their problems also different. Any problem can raise anytime. So SEO expert must have the skill to solve any kind of problem anytime without depending on article available online for case study.
We all know communication is the key for success. Because now-a-days Success is lead by the power of effective communication. SEO consultant going to make many changes in your website & you need to know every pros and corns of it. And its SEO expert’s duty to communicate with you every time before making any changes. Not only with you, a SEO expert may have to talk with web design and development team or sometimes with the readers or viewers. So his/her communication power should be positive.
SEO expert is going to handle your search engine results page. He/She must face some problems, get some questions and make changes of your site. So he/she need to remember all of those and for that persons must have strong memory for future strategic plan.
Research & Action
Research is very important to know about the fact. To know what was happening in the market, how competitor acts, whats your position in the rank etc SEO expert have to research every time. Because without knowing the problem you can’t go to next level. So SEO consultant must need to have research and data analysis skills for best ranking.
Expert should know how to read and analyse data. Experts always work based on available data and statistics. If he/she can’t analyse data properly, how he/she act with competitive market? A big no to him/her.
You need SEO expert to take decisions what was needed and good for your site. As trends is changing every moment so the expert should have the capacity to take right decision before its too late. Not only he/she have to take decisions after its happening but also he/should be ready with the decisions by assuming the changes may going to happen.
A SEO expert should be a great content maker with proper strategic plan, because viewers prefer new and great contents. If the expert can do so a big yes for him/her.
Desire to learn new things
There is no end of learning. As algorithm changes all the time, so an expert should prepare to learn all new technology and techniques to make sure person is not behind of its trends.
He/she may be an expert person. But that’s not mean that they will be right every time. Sometimes they may be wrong. And only choose the person who have the mentality of accept his/her mistakes and learns from them.
Knowledge on Web Development
You may think why Web Development is needed for SEO consultant. SEO experts need to make sure website was design and develop properly so search engine robot can read content the way its work best for SEO, So if he/she don’t know HTML or web development platform, how will he/she work for its improvement?
Capability to fit in your company culture
To work in a company one have to accept companies culture, rules environment etc. So If he/she can’t accept it how he/she will work freely. Or if he/she won’t work freely was his/her will be good for the production as its always team work.